Glamour Magazine
I chose Glamour Magazine because it is one of my favourite magazine, I am a regular consumer and I am familiar with the audience which is why I believe our band could be marketed with this product.
Glamour Magazine is the most popular Fashion magazine in the UK and around the world as it varies between 90,000-11 MILLION readers in the countries below.
Age
The most common trend in age readers of Glamour according to Conde Nast is 18-19 year olds. The magazine is aimed at young females and even so males that have an interest in Fashion and Beauty. It is aimed at those who have a deep passion for fashion and beauty, the industry, the history, the current trends, celebrities etc.
From these statistics from Conde Nast I have learn that there are just under 9 million readers that are aged 18-49, some employed, some married. They are mostly female readers as only 4% are male readers. This information has allowed me to learn that by using our band to include in this product would benefit the band in many ways. Our band is aimed near the same age range (16-25) with similar demographics so therefor it would make sense to combine these two products together to benefit each other.
The band audience is aimed for 16-25 year olds and that falls partly into the bracket of readers for Glamour Magazine.
Gender
Females have proven to be the most popular gender within this magazine. However, males seem to be the most popular gender for R&B music which is the genre of our magazine. With these combined, they will be extremely beneficial to both genders. However, I believe that the balance between gender who like fashion are balanced. There are not many fashion magazines for men, and I can understand why the percentage of male readers are so low - probably because they wouldn't really appreciate being seen reading Glamour as everyone knows that it is a woman's magazine.
With our band consisting of two male members, Glamour is known to feature Male celebrities on the cover, especially ones that are new to the red carpet and I feel by featuring the two males of the group, and even all members, would really promote the band as young girls buy the magazine, the boys can get a female fan base just like One Direction does, which means the band will grow popular, they will be taken seriously and marketed well across the music and fashion industry.
The audiences first impression of the band is a big deal, and that includes their appearance. By having them portrayed in a popular fashion magazine this will mean that Glamour obviously like them enough to have them represent their magazine.
The band audience is aimed for 16-25 year olds and that falls partly into the bracket of readers for Glamour Magazine.
Gender
Females have proven to be the most popular gender within this magazine. However, males seem to be the most popular gender for R&B music which is the genre of our magazine. With these combined, they will be extremely beneficial to both genders. However, I believe that the balance between gender who like fashion are balanced. There are not many fashion magazines for men, and I can understand why the percentage of male readers are so low - probably because they wouldn't really appreciate being seen reading Glamour as everyone knows that it is a woman's magazine.
With our band consisting of two male members, Glamour is known to feature Male celebrities on the cover, especially ones that are new to the red carpet and I feel by featuring the two males of the group, and even all members, would really promote the band as young girls buy the magazine, the boys can get a female fan base just like One Direction does, which means the band will grow popular, they will be taken seriously and marketed well across the music and fashion industry.
The audiences first impression of the band is a big deal, and that includes their appearance. By having them portrayed in a popular fashion magazine this will mean that Glamour obviously like them enough to have them represent their magazine.
